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Meat

why

on earth

would we eat cultivated meat?

what

does it taste

like?

how

the hell

is this possible?

why

on earth

would we eat cultured meat?

because

THE EARTH NEEDS TO BE TAKEN CARE OF AND PRODUCING CULTIVATED MEAT IS ANOTHER GREAT INITIATIVE TO DO SO

Producing cultivated meat uses far less water and energy ressources. It also reduces the need for farming land. Cultivated meat will help meet the increasing world demand for animal-derived proteins, while decreasing the environmental impact

Forest landscape
3 plates with dishes potentially using Vital Meat cultured meat

because

YOU CAN KEEP YOUR FAVORITE GRANDMA’S RECIPE

Unlike plant-derived substitutes, cultivated meat does not strive “to taste like”, it simply “is” meat. Our product is so versatile that it will blend in any recipe that you have! You can’t have a more natural taste!

because

CULTIVATED MEAT IS HEALTHY AND AS NUTRITIOUS AS REGULAR MEAT

There’s nothing weird about our product!

Because we are what we eat, producing natural and healthy products is our utmost priority.

Illustration comparing regular meat and cultured meat
Chickens holding a sign reading viva la revolution on top of a cow

because

NO ANIMALS ARE INVOLVED IN OUR PROCESS

Cultivated meat is about producing meat without killing animals…why slaughter animals if we can avoid it?

what

does it taste

like?

young suprised girl holding a nugget potentially produced with cultured meat

YOU’LL BE SURPRISED…

…OR NOT

Cultivated meat is meat. So don’t expect to be surprised by how it tastes! 

Wanna know how it’s made? Keep reading!

how

the hell

is this possible?

because

PRODUCING MEAT IS A NATURAL PROCESS, SIMILAR TO BREWING BEER. NOTHING DIABOLIC ABOUT IT.

Like in nature, the story starts with an egg … from which we extracted a few cells. During the past 10 years, we have been working hard, selecting the most robust cells of all. So now, we don’t need to go back to the egg anymore, we just maintain this robust cell-line alive, like bakers do with their yeast.

egg basket
illustration of Vitalmeat process for producing cultured meat

Making our cultivated chicken is very similar to brewing beer. We start with a few cells that we put in a stainless steel tank and we feed them with only good things to make them grow. The cells multiply and we harvest them.

SEE?
VERY SIMPLE.